
What Percentage of Your ADE’s Revenue Comes From Commercial Activity?
There is one number that predicts ADE survival more reliably than any other. It’s not your overhead ratio. It’s not your participant numbers. It’s not your NDIS price schedule. It’s the ratio of commercial revenue to impact funding.
What our database research shows:
The majority of ADEs:
Less than 50% commercial revenue. Still heavily dependent on NDIS impact funding to keep the lights on.
The successful ADEs: Over 80% commercial revenue. Far less dependent on impact funding. Commercially viable. Financially sustainable. Gross margins support financial sustainability.
The difference in outcomes between these two groups is stark.

Why this matters so much right now
NDIS funding, what we call impact funding, is designed to pay for participant supports. Full stop. It was never designed to subsidise commercial operations. It was never designed to contribute to business viability. It was never designed to make an enterprise competitive in a commercial marketplace.
Yet most ADEs are trying to use it exactly that way.
And with National Cabinet cutting NDIS growth targets to 5-6%, flat pricing or cuts are coming. The ADEs relying on impact funding to prop up commercial operations are about to discover that foundation has cracked.
The business model that works
Successful ADEs have understood something fundamental:
You cannot build a commercially viable enterprise on a government funding dependency.
The organizations operating at 80%+ commercial revenue have:
·Products and services with genuine market demand
·Control their supply chain, not contract their labour.
·Competitive pricing that works without subsidy
·Commercial leadership alongside mission leadership
·Customers who buy because of quality and value, not because of social obligation
·Revenue that grows with the business, not at the discretion of government price reviews
·Impact funding becomes what it was always meant to be: support for participants. Not a business model.
What this means for your strategy
If your ADE is operating below 50% commercial revenue, you face a fundamental strategic choice:
·Build commercial revenue fast - Identify products and services with genuine market demand. Invest in commercial capability. Win customers on merit.
·Find a merger partner - An organization with stronger commercial revenue can provide the platform and expertise to transform your model.
·Accept the inevitable - Without commercial revenue transformation, NDIS pricing pressure and DRC wage requirements will make your current model unviable.
The double squeeze 2IG identified last week, wages up, NDIS pricing down, hits hardest on the organizations most dependent on impact funding.
The number your Board needs to know
What percentage of your revenue comes from commercial invoicing?
If the answer is less than 50%, that’s not just a metric. It’s a warning.
If the answer is less than 30%, that’s not just a warning. It’s a timeline.
The successful ADEs didn’t accidentally reach 80% commercial revenue. They made a strategic decision to get there, and they executed it.
2IG’s database research covering 80% of Australian supported employment providers reveals critical intelligence about what separates surviving organizations from struggling ones. If your Board wants a confidential assessment of your commercial revenue ratio and what it means for your strategy, reach out schedule a confidential assessment:
Innovation Impact Group (2IG) Because your organisation’s future deserves more than generic advice.
